META ADS
Meta ad creative for the Andromeda era.
Progress Bar builds a direct-response Content Catalog for brands running Facebook and Instagram ads at scale.
Static Ads
Static breaks the pattern in a video-heavy feed, and it's the fastest format to test. We produce multiple headline variants per concept, so winners surface quickly.
Video + Reels
Meta surfaces Reels at above-average frequency. We write and shoot for frames one through three, in 9:16, sound-off, so the ad earns the scroll before the click.
Carousel Ads
Underused in most accounts, though swipers show measurably higher purchase intent. We script every carousel as one persuasion arc, not five disconnected cards.
UGC-Style Creative
Looks like content, not advertising. We shoot in-house and with creators, so every asset looks native, converts from frame one, and is yours to keep.
Multi-Hook Variants
One concept, tested multiple ways. We build multiple hook openings into every concept, so your media buyer finds the winner faster and spends less finding it.
WHAT WE BUILD
The Meta ad formats we produce. And what each one does for your account.
HOW WE WORK TOGETHER
Choose the engagement. Keep everything we build.
Tier 1
Ad Production
Finished, ready-to-launch ads, video and static, delivered every cycle. Built from research-backed concepts and produced by a matched creator or in-house.
- Concepts built on real personas, not demographics
- Video and static ads, ready to launch
- Full ownership of every finished ad: any platform, indefinitely
- Multiple hook and format variations built in
- Fresh concepts every cycle, built on last cycle's performance
Tier 2
Content Catalog
Everything in Ad Production, plus ongoing ownership of the raw footage and source files behind every ad. Tagged and organized so it drops into any AI tool or editor.
- Everything in Ad Production
- Ongoing access to the tagged, organized footage archive
- Full ownership of all footage and source files
- Catalog grows every cycle as new material gets added
- Ready to feed into any AI tool for fast clipping and new variations
01
Every finished ad is yours outright.
Any platform, indefinitely, no usage licenses. Choose Content Catalog and you also own the footage and source files behind every ad.
02
Named, tagged, and ready to use.
Every concept is tagged by persona, hook, and format. On Content Catalog, that same tagging extends to the raw footage, so you can find what you need and build new variations fast.
03
Value compounds over time.
Each cycle adds to your Content Catalog. More material to test means fewer fatigued ads and steadier performance over time.
A STRUCTURED CREATIVE ASSEMBLY LINE
How we produce Meta ad creative
First ads within three weeks of kickoff. After that, a new cycle every week.
WHAT YOU WANT TO KNOW
Frequently Asked Questions
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Creative only. We produce and deliver the assets; your team or media buyer handles the ad account, targeting, and bidding. We're your creative production partner, not your media buyer.
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That depends on the engagement. We scope it on the call based on your current spend level, the number of channels you're running, and how many formats you need in rotation. We don't publish flat rates because the right answer varies.
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We produce everything. On Ad Production you get the finished ads; on Content Catalog you also get ongoing access to the raw footage behind them. If you have existing assets you want us to work with, we can, but it's not required.
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Two things: research and structure. An in-house team optimizes for quality on a single execution, usually without a standing research process behind it. We rebuild the research every cycle, real customer voice, ad audits, competitor reads, then build for systematic variation: multiple hooks, multiple formats, multiple angles, all tagged for your ad account to rotate through.
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Most clients are in production within two weeks of kickoff. First assets typically in your ad account by week three.
WHO IT’S FOR
You're a fit if any of these describe you.
- You're spending on Meta and creative volume is your biggest variable for CPA stability
- You have two or three winning creatives and no reliable system to replace them when they fatigue
- You've worked with agencies, freelancers, or in-house teams and the output never quite matches what the ad account needs
- You're spending $10K or more per month on paid social, and creative supply, not budget, is your constraint
- You want to own your creative assets, not rent access to them through an ongoing agency relationship
Not on Meta yet or just getting started? Book a call anyway. We'll tell you honestly if now is the right time.
Probably not the right fit if
- You're not yet spending on paid social at a meaningful scale
- You need a single one-off creative batch, not an ongoing system
- You're looking for campaign strategy or media buying, not creative production
GET STARTED
The Meta content engine for performance brands.
Your Content Catalog is waiting. Let's build it.