META ADS
Meta ad creative for the Andromeda era.
Progress Bar builds a direct-response content engine for brands running Facebook or Instagram ads at scale.
WHAT WE BUILD
The Meta ad formats we produce. And what each one does for your account.
Static Ads
The format with the shortest half-life — and the biggest opportunity.
Static ads fatigue faster than any other format on Meta. A winner in week one can be a CPA drag by week four. We produce static in volume with built-in variation sets: different hooks, headlines, CTAs, and color treatments from the same shoot. Raw files included — easily test headlines without calling us.
Video + Reels
Meta surfaces Reels at above-average frequency. Most brands borrow from TikTok and the auction notices.
We write to the hook — specifically to frames one through three — then produce for 9:16, auto-play, and sound-off. The brief is always: "would this stop a scroll?" not "does this look like an ad?"
Carousel Ads
Underused in most accounts. Users who swipe past the first card have measurably higher purchase intent.
Carousels let you run a sequential argument: product story, feature breakdown, social proof, objection answered. We script the full sequence and design it as one persuasion arc — not five disconnected cards.
UGC-Style Creative
The format that earns trust because it looks like content, not advertising.
We shoot in-house and work with UGC creators, so you get content that looks native without being tied to a single source. Performance is built in from frame one, and the footage is yours to keep and reuse. Looks like content. Built to convert.
Multi-Hook Variants
One concept, tested multiple ways. The variation set is the strategy.
We produce each concept with multiple hook variations built in — same core message, different opening frames. Your media buyer tests them simultaneously, finds the winner faster, and spends less budget discovering it.
HOW WE WORK TOGETHER
Choose the engagement. Keep everything we build.
Tier 1
Content Catalog
An ongoing partnership that builds and maintains your raw creative catalog. We concept, produce, organize, and tag every asset so it's ready for your editor or AI tool the moment you need it.
- Creative concepting and production
- Organized, tagged, and searchable file delivery
- Structured for AI tools and in-house editors
- Variations built in — not afterthoughts
- Grows month over month as an owned asset
Tier 2
Catalog + Ad Production
Everything in Tier 1, plus we take the raw footage all the way to finished ads. Static and video — cut, designed, and formatted for whichever channels your campaigns are running.
- Everything in Tier 1
- Static ad design from raw catalog footage
- Video ad production and editing
- Multi-channel format output
- Finished assets ready to deploy
01
You own everything we make.
Source files, exports, raw footage — delivered to you. No usage licenses. No kill-switch if we ever part ways.
02
Named, tagged and AI-ready.
Every clip is named, tagged, and organized so you can find what you need, build variations fast, and analyze performance by creative element.
03
Value compounds over time.
Each piece builds the catalog. The catalog builds the moat. Six months in, you have an asset library a competitor can't replicate overnight.
A STRUCTURED CREATIVE ASSEMBLY LINE
How we produce Meta ad creative
Six steps from brief to a catalog that grows every month.
FAQS
Common questions.
Everything you'd want to know before booking a call.
-
Creative only. We produce and deliver the assets — your team or media buyer handles the ad account, targeting, and bidding. We're the creative production partner, not the agency of record.
-
That depends on the engagement. We scope it on the call based on your current spend level, the number of channels you're running, and how many formats you need in rotation. We don't publish flat rates because the right answer varies.
-
We produce the footage. That's the point of Tier 1 — we build the raw catalog from scratch, concept to camera. If you have existing assets you want us to work with, we can, but it's not a requirement.
-
Two things: volume and structure. An in-house team optimizes for quality on a single execution. We build for systematic variation — multiple hooks, multiple formats, multiple angles — all organized and tagged for your ad account to rotate through. The catalog model is the difference.
-
Most clients are in production within two weeks of kickoff. First assets typically in your ad account by week three.
WHO IT’S FOR
You're a fit if any of these describe you.
- You're spending on Meta and creative volume is your biggest variable for CPA stability
- You have two or three winning creatives and no reliable system to replace them when they fatigue
- You've worked with agencies, freelancers, or in-house teams and the output never quite matches what the ad account needs
- You're spending $100K or more per month on paid social and creative is where the leverage is
- You want to own your creative assets — not rent access to them through an ongoing agency relationship
Not on Meta yet, or just getting started? Book a call anyway — we'll tell you honestly if now is the right time.
Probably not the right fit if
- You're not yet spending on paid social at a meaningful scale
- You need a single one-off creative batch, not an ongoing system
- You're looking for campaign strategy or media buying, not creative production
Ready to own your Meta creative?
Your Content Catalog is waiting. Let’s build it.