LINKEDIN ADS
LinkedIn ad creative for B2B brands.
Progress Bar builds a direct-response Content Catalog written for a professional audience.
Single Image Ads
The most scalable format on LinkedIn, and the easiest to fill with stock photos and generic headlines. We write specific, data-led headlines for the exact seniority and function you're targeting.
Carousel Ads
Carousels reward the reader who wants to go deeper, and signal real engagement to the algorithm. We script each one as a sequential argument, so every card earns the next swipe.
Video Ads
LinkedIn video works best when it teaches something specific in under 60 seconds. We produce short-form, authority-building video, hooked for a viewer with 15 seconds to decide.
Thought Leadership Formats
LinkedIn's algorithm surfaces this format to cold audiences more generously than any paid placement. We write insight-forward, expert-voice content built for authority, not just awareness.
WHAT WE BUILD
B2B ad creative built for the professional feed.
HOW WE WORK TOGETHER
Choose the engagement. Keep everything we build.
Tier 1
Ad Production
Finished, ready-to-launch ads, video and static, delivered every cycle. Built from research-backed concepts and produced by a matched creator or in-house.
- Concepts built on real personas, not demographics
- Video and static ads, ready to launch
- Full ownership of every finished ad: any platform, indefinitely
- Multiple hook and format variations built in
- Fresh concepts every cycle, built on last cycle's performance
Tier 2
Content Catalog
Everything in Ad Production, plus ongoing ownership of the raw footage and source files behind every ad. Tagged and organized so it drops into any AI tool or editor.
- Everything in Ad Production
- Ongoing access to the tagged, organized footage archive
- Full ownership of all footage and source files
- Catalog grows every cycle as new material gets added
- Ready to feed into any AI tool for fast clipping and new variations
01
Every finished ad is yours outright.
Any platform, indefinitely, no usage licenses. Choose Content Catalog and you also own the footage and source files behind every ad.
02
Named, tagged, and ready to use.
Every concept is tagged by persona, hook, and format. On Content Catalog, that same tagging extends to the raw footage, so you can find what you need and build new variations fast.
03
Value compounds over time.
Each cycle adds to your Content Catalog. More material to test means fewer fatigued ads and steadier performance over time.
A STRUCTURED CREATIVE ASSEMBLY LINE
How we produce LinkedIn ad creative
First ads within three weeks of kickoff. After that, a new cycle every week.
WHAT YOU WANT TO KNOW
Frequently Asked Questions
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We track CTR, lead quality, cost per lead, and video completion rate where applicable. We review these weekly with you and use them to brief the next production cycle.
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We write in the voice of the person being credited, based on a brief and review process. The executive reviews and approves before anything goes live. We can match a voice we've been given examples of.
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Yes. Thought Leader Ads let you promote a specific person's organic post as a paid placement. We can write and format content specifically for that unit.
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Two things: research and structure. An in-house team optimizes for quality on a single execution, usually without a standing research process behind it. We rebuild the research every cycle, real customer voice, ad audits, competitor reads, then build for systematic variation: multiple hooks, multiple formats, multiple angles, all tagged for your ad account to rotate through.
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Most clients are in production within two weeks of kickoff. First assets typically in your ad account by week three.
WHO IT’S FOR
You're a fit if any of these describe you.
- You're a B2B brand, SaaS company, or professional services firm running or planning LinkedIn Ads
- Your current creative looks like every other LinkedIn ad: stock photo, buzzword headline, "Schedule a demo" CTA
- You're targeting by job title or seniority and your creative doesn't reflect what that person actually cares about
- You're running lead gen campaigns and fatiguing through a small set of creatives without a replacement system
- Your CPCs are high and you want to be sure the creative is working as hard as the targeting
LinkedIn CPCs are high. Every impression has to earn it. We treat the creative like the investment it is.
Probably not the right fit if
- You're selling a consumer product with no B2B angle
- You're looking for content marketing strategy rather than paid ad creative
GET STARTED
The LinkedIn content engine for performance brands.
Your Content Catalog is waiting. Let's build it.