LINKEDIN ADS
LinkedIn ad creative for B2B brands.
Progress Bar builds a direct-response content engine written for a professional audience.
WHAT WE BUILD
B2B ad creative built for the professional feed.
Single Image Ads
The most scalable format on LinkedIn, and the most used placement for stock photos and generic headlines.
We design static creative with specific, data-led headlines written for the seniority and function you're targeting. The visual is purposeful, not decorative. The CTA is direct.
Carousel Ads
The format that rewards the reader who wants to go deeper — and signals to the algorithm that someone is engaged.
We script carousels as sequential arguments: a problem-aware opener, a mechanism or framework in the middle cards, and a specific CTA at the end. Each card earns the next swipe.
Video Ads
LinkedIn video works best when it teaches something specific in under 60 seconds.
We produce short-form video for the professional feed: authority-building, problem-specific, and optimized for auto-play in a sound-off environment. The hook is written for a viewer who has 15 seconds before they decide to keep watching.
Thought Leadership Formats
The format LinkedIn's algorithm surfaces to cold audiences more generously than any paid placement.
We create expert-voice content: insight-forward copy, clear POV, and visual treatments that read as credible. The goal is authority, not awareness. The reader should feel they learned something.
HOW WE WORK TOGETHER
Choose the engagement. Keep everything we build.
Tier 1
Content Catalog
An ongoing partnership that builds and maintains your raw creative catalog. We concept, produce, organize, and tag every asset so it's ready for your editor or AI tool the moment you need it.
- Creative concepting and production
- Organized, tagged, and searchable file delivery
- Structured for AI tools and in-house editors
- Variations built in — not afterthoughts
- Grows month over month as an owned asset
Tier 2
Catalog + Ad Production
Everything in Tier 1, plus we take the raw footage all the way to finished ads. Static and video — cut, designed, and formatted for whichever channels your campaigns are running.
- Everything in Tier 1
- Static ad design from raw catalog footage
- Video ad production and editing
- Multi-channel format output
- Finished assets ready to deploy
01
You own everything we make.
Source files, exports, raw footage — delivered to you. No usage licenses. No kill-switch if we ever part ways.
02
Named, tagged and AI-ready.
Every clip is named, tagged, and organized so you can find what you need, build variations fast, and analyze performance by creative element.
03
Value compounds over time.
Each piece builds the catalog. The catalog builds the moat. Six months in, you have an asset library a competitor can't replicate overnight.
A STRUCTURED CREATIVE ASSEMBLY LINE
How we produce LinkedIn ad creative
Six steps from brief to a catalog that grows every month.
FAQS
Common questions.
Everything you'd want to know before booking a call.
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We track CTR, lead quality, cost per lead, and video completion rate where applicable. We review these bi-weekly with you and use them to brief the next production cycle.
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We write in the voice of the person being credited, based on a brief and review process. The executive reviews and approves before anything goes live. We can match a voice we've been given examples of.
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Yes. Thought Leader Ads let you promote a specific person's organic post as a paid placement — we can write and format content specifically for that unit.
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Two things: volume and structure. An in-house team optimizes for quality on a single execution. We build for systematic variation — multiple hooks, multiple formats, multiple angles — all organized and tagged for your ad account to rotate through. The catalog model is the difference.
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Most clients are in production within two weeks of kickoff. First assets typically in your ad account by week three.
WHO IT’S FOR
You're a fit if any of these describe you.
- You're a B2B brand, SaaS company, or professional services firm running or planning LinkedIn Ads
- Your current creative looks like every other LinkedIn ad: stock photo, buzzword headline, "Schedule a demo" CTA
- You're targeting by job title or seniority and your creative doesn't reflect what that person actually cares about
- You're running lead gen campaigns and fatiguing through a small set of creatives without a replacement system
- Your CPCs are high and you want to be sure the creative is working as hard as the targeting
LinkedIn CPCs are high. Every impression has to earn it. We treat the creative like the investment it is.
Probably not the right fit if
- You're selling a consumer product with no B2B angle
- You're looking for content marketing strategy rather than paid ad creative
Ready to own your LinkedIn creative?
Your Content Catalog is waiting. Let’s build it.